Materne - Pom'Potes Crazy

Materne - Pom'Potes Crazy

Materne -
Pom'Potes Crazy

CLIENT MATERNE

PROJECT SOCIAL ACTIVATION

AGENCY 5ÈME GAUCHE

ROLE CREATIVE LEAD, ART DIRECTION, PRODUCTION FOLLOW UP

Pom'Potes is one of the children favorites compote. It's a brand loved only by children and young adults. In April 2018, to conquer teenagers, Materne created a new range, Pom'Potes Crazy. A range in which each bottle has a unique taste. A surprise in each bottle in terms of taste and in terms of experience.

For the launch of this new range, we've created an unlikely experience on Snapchat, reachable by a Snap Code on every bottle. We created a generative experience with differents assets (backgrounds, fruits, peoples, punchlines, etc.) So, each visit is a unique surprise with an instant win that gives the chance to win one of the many gits.

THE NEW RANGE PACKAGING

Gamme

ASSETS & ANIMATIONS

MESSAGES ANIMATIONS

GENERATIVE ANIMATIONS

©VICTOR HAV 2020 — All RIGHTS RESERVED

©VICTOR HAV 2020 — All RIGHTS RESERVED

©VICTOR HAV 2020 — All RIGHTS RESERVED