CLIENT NIKE X COURIR

PROJECT ACTIVATION + AR

AGENCY 5ÈME GAUCHE

ROLE CREATIVE LEAD, ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP

For the launch of the new Nike Air Max Dia, we've created an interactive activation in the streets of Paris. A Snap code, on posters sticked everywhere in the streets in the center of the city, unlocks an AR experience intended for the young fashionistas. They had to stage the 3D shoe in the streets. The 15 bests them won a pair of Air Max Dia. An activation relayed by fashion influencers.