Michelin - Road Stories

Michelin -
Road Stories

CLIENT MICHELIN

CLIENT MICHELIN

PROJECT BRAND CONTENT

PROJECT CAMPAIGN WEBSITE

AGENCY TBWA\DAN PARIS

AGENCY TBWA\DAN PARIS

AGENCY TBWA\DAN PARIS

AGENCY TBWA\DAN PARIS

ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP

ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP

ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP

Road Stories was the brand content platform by Michelin for racing enthusiasts. Michelin + Porsche were looking for show the innovation of the Porsche 918 Spyder via Road Stories. The purpose of this content was to demonstrate how this hybrid supercar works. The idea was to show the engines and the four driving modes via a simulator.

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Michelin_Porsche_4_02

©VICTOR HAV 2020 — All RIGHTS RESERVED

©VICTOR HAV 2020 — All RIGHTS RESERVED

©VICTOR HAV 2020 — All RIGHTS RESERVED