CLIENT MICHELIN

PROJECT SOCIAL ACTIVATION

In 2015, @michelin Instagram account has been launched. On the occasion of the Goodwood Festival of Speed 2015 in South of England, we had two missions: The first one, create a library of #ArtofMovement images and assets for future use in Michelin Art Of Movement communications. And the second one, activate the #ArtofMovement campaign and recruit followers to the @michelin Instagram account.

During this event, we posted daily content through different topics: "Racing Cars", "Vintage Cars", "Gastronomy" and "Seen at the Goodwood Festival".

After 4 days, Michelin earned more than 10 000 followers.