Michelin - Road Stories
Michelin -
Road Stories
CLIENT MICHELIN
CLIENT MICHELIN
PROJECT BRAND CONTENT
PROJECT CAMPAIGN WEBSITE
AGENCY TBWA\DAN PARIS
AGENCY TBWA\DAN PARIS
AGENCY TBWA\DAN PARIS
AGENCY TBWA\DAN PARIS
ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP
ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP
ROLE ART DIRECTION, CONCEPTION, PRODUCTION FOLLOW UP
Road Stories was the brand content platform by Michelin for racing enthusiasts. Michelin + Porsche were looking for show the innovation of the Porsche 918 Spyder via Road Stories. The purpose of this content was to demonstrate how this hybrid supercar works. The idea was to show the engines and the four driving modes via a simulator.
Other projects
Nike - Own Your DiaActivation
Louis JadotWebsite
Adidas - The Secret WeaponSocial Activation
Materne - Pom'Potes CrazyActivation
RebootBranding & website
Avène - Protecting Is LovingWebsite
Michelin - Art of MovementSocial Activation
Expo France 2025Website
SNCF - Nos 10 EngagementsWebsite